Continuous deepening of intelligence

More intelligent functions: With the help of technologies such as artificial intelligence, the Internet of Things, and big data, small appliances will have more intelligent functions. Intelligent sensors and algorithms enable products to accurately perceive the environment and user needs, achieving automatic adjustment; The popularization of technologies such as voice control and remote control has made operations more convenient. For example, intelligent sweeping robots can automatically recognize the degree of dirt on the ground and carry out targeted cleaning; The smart coffee machine can preset parameters through a mobile app and remotely control the production of coffee.
Forming an intelligent ecosystem 3: The interconnection and intercommunication between small household appliances of various brands will be strengthened, and an organic whole will be formed through IoT technology to provide users with comprehensive and personalized smart home solutions. In the kitchen scene, the intelligent stir fry machine is linked with the integrated water purifier to automatically provide the required water volume and temperature according to the cooking steps.
The demand for health is highlighted

Pay attention to health functions: With the improvement of consumer health awareness, the demand for small home appliances with health functions is increasing. Air purifiers can filter harmful particles and pollutants in the air; Dishwashers, washing machines and other household appliances with sterilization and disinfection functions can effectively kill bacteria and viruses, ensuring family health.
Launching healthy eating products: With the recognition of the concept of light and healthy eating, the demand for steaming and cooking small appliances may increase, and related companies will launch innovative products to meet the demand for healthy eating. Such as steaming pots with fast steam release function, simulated high heat preheating, and intelligent rice cookers that can accurately control cooking temperature and time, retain food nutrients, etc.
Personalized and customized development

Satisfying Personalized Needs: Consumers' demand for personalized small home appliances is increasing day by day, and the trend of "beauty economy" is prevailing. "High beauty" small home appliances with novel and unique appearance designs that can reflect personal style are more competitive. Colorful and cute little bear appliances, as well as minimalist and modern Xiaomi small appliances, are loved by different consumer groups.
Provide customized services 4: Manufacturers will provide customized designs and services based on the specific needs of consumers. For example, consumers can customize the appearance color, pattern, size, etc. of small appliances according to their home decoration style and personal preferences; Customized features can also be added, such as adding specific cleaning accessories to the vacuum cleaner to meet the needs of different cleaning scenarios.
Diversified sales channels

Online channels continue to expand: E-commerce platforms remain the main channel for small home appliance sales, and emerging e-commerce platforms such as live streaming e-commerce and content/social e-commerce will continue to grow rapidly. Through short videos and live broadcasts, the appearance, functions, application scenarios, and user experience of small appliances can be better conveyed to consumers, promoting sales.
The rise of offline experiential sales: Offline channels will focus on experiential sales, by setting up experience stores, exhibition halls, etc., to allow consumers to personally experience the functions and usage effects of small appliances. If the 2025 China Cixi Home Appliance Expo sets up a home appliance experience center and creates a real-life experience hall, covering multiple scenarios, allowing visitors to immerse themselves in the "Cixi Intelligent Manufacturing" experience.
Intensifying brand competition

Traditional brand transformation and upgrading: Leading traditional small home appliance enterprises such as Midea and Supor will continue to leverage their brand, technology, and channel advantages, increase research and development investment, launch more intelligent and high-end products, and consolidate their market position. At the same time, actively expanding online channels, strengthening brand marketing and promotion, and enhancing brand influence.
Emerging brands rise: emerging small household appliance brands such as Xiaoxiong and Xiaomi occupy a place in the market by virtue of innovative product design, precise market positioning and Internet marketing mode. In the future, they will continue to deeply cultivate segmented markets, meet personalized consumer needs, and continuously expand market share.
Green environmental protection is highly valued

Energy saving products are favored: With the deepening of environmental protection concepts, consumers are more inclined to choose energy-saving and environmentally friendly small household appliances. Small appliances with energy-saving functions, such as energy-efficient air conditioners, refrigerators, washing machines, etc., will be more popular in the market.
Sustainable development has become a trend: Small household appliance enterprises will implement green environmental protection concepts in product design, production and manufacturing, packaging and transportation, and use recyclable and biodegradable materials to reduce their impact on the environment and promote sustainable development in the industry.